If you seek to improve the results of your business, social proof can bring great contribution. They are decisive in the decision-making of consumers, especially in construction stores, helping in the credibility of your brand and, consequently, in sales.
Google My Business manages your business’s online reviews and increases your business’s visibility, improving your reputation and attracting more customers. In addition, it can be used as marketing tool, bringing more impact to the positioning of your store.
What is social proof and why is it so important?
It is a key resource to influence people to make the purchase decision in your construction store. When a potential customer sees that many others have already purchased your product or service, they tend to feel more confident in making the purchase.
In this way, the positive reviews or comments your property receives serve as social proof, showing how satisfied consumers are with what you offer. That is, if your store gets an important number of these feedbacks, it gains more notoriety and also credibility before the public.
It is important to note that many people seek information from other customers before making a purchase. According to the report State of the User-Generated Content 2022, of the TINT platform, 72% of consumers believe that customer testimonials are more trustworthy than the brand talking about itself.
What is Google My Business and how does it help credibility?
Considering the importance of social proof, we have Google My Business as a tool of great relevance for business. This free platform allows companies to manage their online presence, creating a profile with their information, photos, hours of operation and contact, for example.
Through this digital channel your construction store appears in Google searches, people find it more easily and understand more about what it offers. In addition, you keep consumers up to date on promotions, offers and events, and work on your online reputation.
With Google My Business, consumers can leave reviews and comments, which will be viewed by others. This helps your brand expand, helps more people know your work, and shows you what needs to be adjusted in your service and products.
How to gain credibility and sales through reviews on Google?
In the midst of so much competition and an increasingly competitive market, increasing sales through Google reviews can seem quite challenging. However, it is possible to use some strategies to maximize the results in the building material store.
An important tip is to encourage customers to leave their testimonials on the platform, this can be done, for example, by an order at the time of purchase or by a message sent later. But it is necessary to know how to deal with both positive and negative feedback, responding with professionalism and empathy, as well as offering the solution to the problems pointed out. In this way, the public will realize how much your construction store is committed to customer satisfaction. Want to improve your positioning and win more customers? Follow our blog and stay on top of all the tips and news of construction.
